Rainbow Six Dodge
Friday, December 1st, 2006
So, I’ve been playing Rainbow Six Vegas lately. I’m just about through the second mission which is the first that actually takes place in Vegas. I couldn’t help but notice that everyone in Vegas drives a Dodge. Maybe that’s because the streets are laid out like dealership showroom, littered with the latest Dodge vehicles. Even while fighting through a series of super intense, close quarter gun fights, you’ll find the brand new Dodge Ram pick-up shimmering and shining as the city around it is burning and being blown to shit. I mean, I’m all for realism, but couldn’t they be a littler more subtle? Hell, even the Police vehicles are Dodge. I’m pretty sure that everyone who plays will make the connection after every vehicle features the same front grill. But I guess they really wanted to get the point across. The point being - BUY A DODGE! (!!!)
And it’s not just in the game. The December issue of OXM (with Gears of War on the cover) has a 2 page ad with the Rainbow Six boys modeling along side the new Dodge Nitro.
Gross. Well, at least they’re destructible. I just wish my dude could carry more grenades. 
11 people have had something to contribute so far.
Maybe the creator(s) of that particular level had some sort of hate towards dodges, and they felt there was a need for some dodge carnage…
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Yeah, UBI gets lots of product placement, ever notice in Splinter Cell the billboards, the Nokia pda etc… On a side note, I f’n love rainbow 6 and am playing it a lot, add me on your FL my tag is xakto
cheers
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I am curious, will UBI soft need pay for DODGE? i think YES!
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I think I Remember seeing this bad-boy on the cruise ship level in Splinter Cell - http://images.safeform.com/stock/300/CHRYSLER/300/2006/4SA%20C%20SRT8.JPG
Yeaaa product placement
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Since when are cop cars Dodge.. Everything here’s Ford.
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Ubisoft definitely made a pretty penny off all this product placement. There’s a shit ton of Axe ads in the form of billboards as well. As you’re extracted from the first casino, you pass 3 giant billboards each with a different Axe ad.
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Andre, check this out.
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This may sound odd, but I’m all for the ads. If they can catch my attention real quick then kudos to them on a dollar well spent. I still won’t buy Axe or a Dodge, but at least they’re being creative.
PS - If you’re playing Vegas for the achievements, read the forums first because a lot of them are glitched all to fuck. Don’t waste your time if you don’t have to.
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Hehe, advertising in gaming is an evil thing, especially like this.
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it’s a shame that a mostly excellent game is ruined by some barking mad AI. Play terrorist hunt on any level and fire off a few rounds. You can then happily wait about while 30 or so terrorists come running into your gun fire from all over the map. Next Gen graphics, AI circa Dragon 32.
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Okay, okay. I’m the one who was responsible for this advertising campaign for Dodge. Our plans were to place a FEW Dodge Nitros and a FEW other Dodge vehicles throughout the game to use as cover. Unfortunately, it looks like they saturated the game. I’m a hardcore gamer myself (playing R6V2 right now as well as EA NHL). The focal point of the campaign was shared media (advertising in magazines, TV, online, etc.), the tournament, and in-game integration. We never want to overdo it, but there was definitely a disconnect between the developers and the advertising folks here. The future of gaming does have to include advertising to defray the cost, co-promote tournaments and the game’s release, as well as … well advertise. We (males 18-35) are avoiding television, consuming entertainment (media) via online and video games more than ever. To be relevant and tell people about new products, we have to find a way to make sure we’re in front of people and telling them about new “stuff” to buy. The intent of good advertisers is to make the game more “real” and not piss people off. Make sure you continue to let everyone know the “right” way to do it because there definitely is a wrong way to do it (EA’s Fight Night with “The King” as your PR man).
I’d love more feedback if you have any.
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