Comments on: Rainbow Six Dodge http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/ Freelance Web Design, Premium WordPress Themes, and Video Game Reviews Tue, 22 May 2012 02:40:36 +0000 hourly 1 By: Video Game Guy http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-24948 Video Game Guy Tue, 08 Apr 2008 11:45:58 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-24948 Okay, okay. I'm the one who was responsible for this advertising campaign for Dodge. Our plans were to place a FEW Dodge Nitros and a FEW other Dodge vehicles throughout the game to use as cover. Unfortunately, it looks like they saturated the game. I'm a hardcore gamer myself (playing R6V2 right now as well as EA NHL). The focal point of the campaign was shared media (advertising in magazines, TV, online, etc.), the tournament, and in-game integration. We never want to overdo it, but there was definitely a disconnect between the developers and the advertising folks here. The future of gaming does have to include advertising to defray the cost, co-promote tournaments and the game's release, as well as ... well advertise. We (males 18-35) are avoiding television, consuming entertainment (media) via online and video games more than ever. To be relevant and tell people about new products, we have to find a way to make sure we're in front of people and telling them about new "stuff" to buy. The intent of good advertisers is to make the game more "real" and not piss people off. Make sure you continue to let everyone know the "right" way to do it because there definitely is a wrong way to do it (EA's Fight Night with "The King" as your PR man). I'd love more feedback if you have any. Okay, okay. I'm the one who was responsible for this advertising campaign for Dodge. Our plans were to place a FEW Dodge Nitros and a FEW other Dodge vehicles throughout the game to use as cover. Unfortunately, it looks like they saturated the game. I'm a hardcore gamer myself (playing R6V2 right now as well as EA NHL). The focal point of the campaign was shared media (advertising in magazines, TV, online, etc.), the tournament, and in-game integration. We never want to overdo it, but there was definitely a disconnect between the developers and the advertising folks here. The future of gaming does have to include advertising to defray the cost, co-promote tournaments and the game's release, as well as … well advertise. We (males 18-35) are avoiding television, consuming entertainment (media) via online and video games more than ever. To be relevant and tell people about new products, we have to find a way to make sure we're in front of people and telling them about new "stuff" to buy. The intent of good advertisers is to make the game more "real" and not piss people off. Make sure you continue to let everyone know the "right" way to do it because there definitely is a wrong way to do it (EA's Fight Night with "The King" as your PR man).

I'd love more feedback if you have any.

]]> By: Martin http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-11780 Martin Tue, 12 Dec 2006 15:41:37 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-11780 it's a shame that a mostly excellent game is ruined by some barking mad AI. Play terrorist hunt on any level and fire off a few rounds. You can then happily wait about while 30 or so terrorists come running into your gun fire from all over the map. Next Gen graphics, AI circa Dragon 32. it's a shame that a mostly excellent game is ruined by some barking mad AI. Play terrorist hunt on any level and fire off a few rounds. You can then happily wait about while 30 or so terrorists come running into your gun fire from all over the map. Next Gen graphics, AI circa Dragon 32.

]]> By: Nick http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-11574 Nick Sun, 10 Dec 2006 03:54:24 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-11574 Hehe, advertising in gaming is an evil thing, especially like this. Hehe, advertising in gaming is an evil thing, especially like this.

]]> By: Josh http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-10946 Josh Sun, 03 Dec 2006 18:14:08 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-10946 This may sound odd, but I'm all for the ads. If they can catch my attention real quick then kudos to them on a dollar well spent. I still won't buy Axe or a Dodge, but at least they're being creative. PS - If you're playing Vegas for the achievements, read the forums first because a lot of them are glitched all to fuck. Don't waste your time if you don't have to. This may sound odd, but I'm all for the ads. If they can catch my attention real quick then kudos to them on a dollar well spent. I still won't buy Axe or a Dodge, but at least they're being creative.

PS – If you're playing Vegas for the achievements, read the forums first because a lot of them are glitched all to fuck. Don't waste your time if you don't have to.

]]> By: mmmatches http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-10876 mmmatches Sun, 03 Dec 2006 00:03:36 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-10876 <em>Andre</em>, <a href="http://www.thecarconnection.com/Vehicle_Reviews/Sedans_and_Coupes/2006_Dodge_Charger_Police_Car.S180.A10406.html" rel="nofollow">check this out</a>. Andre, check this out.

]]> By: Matt http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-10850 Matt Sat, 02 Dec 2006 13:41:52 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-10850 Ubisoft definitely made a pretty penny off all this product placement. There's a shit ton of Axe ads in the form of billboards as well. As you're extracted from the first casino, you pass 3 giant billboards each with a different Axe ad. Ubisoft definitely made a pretty penny off all this product placement. There's a shit ton of Axe ads in the form of billboards as well. As you're extracted from the first casino, you pass 3 giant billboards each with a different Axe ad.

]]> By: Andre http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-10803 Andre Sat, 02 Dec 2006 00:55:04 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-10803 Since when are cop cars Dodge.. Everything here's Ford. :P Since when are cop cars Dodge.. Everything here's Ford. :P

]]> By: BPAndrew http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-10800 BPAndrew Sat, 02 Dec 2006 00:13:57 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-10800 I think I Remember seeing this bad-boy on the cruise ship level in Splinter Cell - <a href="http://images.safeform.com/stock/300/CHRYSLER/300/2006/4SA%20C%20SRT8.JPG" rel="nofollow">http://images.safeform.com/stock/300/CHRYSLER/300...</a> Yeaaa product placement I think I Remember seeing this bad-boy on the cruise ship level in Splinter Cell – http://images.safeform.com/stock/300/CHRYSLER/300…

Yeaaa product placement

]]> By: John http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-10796 John Fri, 01 Dec 2006 23:26:32 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-10796 I am curious, will UBI soft need pay for DODGE? i think YES! I am curious, will UBI soft need pay for DODGE? i think YES!

]]> By: Karl http://mattbrett.com/blog/videogames/2006/rainbow-six-dodge/#comment-10795 Karl Fri, 01 Dec 2006 22:34:09 +0000 http://mattbrett.com/archives/2006/12/rainbow-six-dodge/#comment-10795 Yeah, UBI gets lots of product placement, ever notice in Splinter Cell the billboards, the Nokia pda etc... On a side note, I f'n love rainbow 6 and am playing it a lot, add me on your FL my tag is xakto cheers Yeah, UBI gets lots of product placement, ever notice in Splinter Cell the billboards, the Nokia pda etc… On a side note, I f'n love rainbow 6 and am playing it a lot, add me on your FL my tag is xakto

cheers

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